This is the branding portion of a larger project for the client, Momo Cakes, a local bakery.
After interviewing with the owner and her customers, I came up with a color palette with warm, soft colors and pastel hues, to create a welcoming and delightful brand image. The typography echoes the rounded corners and soft edges of the logo. The brand assets is deployed across a number of scales - from packaging to store signage.
